Thursday, December 16, 2010

Mobile-advertising platform attracts Google

Omar Hamoui saw his per-customer acquisition costs for his photo-sharing service decrease from $30 to 10 cents when he tried promoting the service with mobile ads. Impressed by the potential of the mobile Web, Hamoui forgot about photos and launched AdMob, a platform that serves 10 billion ads each month to mobile devices. Google was impressed too: It bought AdMob in Nov'2009 for $750 million in stock.  Read more...

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